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Who We Are
Raise Your Glass owns a fleet of fully restored Piaggio Ape vehicles — the iconic Italian three-wheelers that have become the go-to brand activation asset for the world's most recognized names in luxury, fashion, spirits, and hospitality.
We partner with brands and businesses to provide fully customized, long-term or event-based vehicle leasing. Wrap them in your brand. Station them at your venues. Deploy them at your events. Our fleet can travel anywhere in the world — if you can get us there, we'll be there.
The Fleet in Action
Five vehicles. Infinite configurations. Every one a showstopper.
Brand Partnerships
The Piaggio Ape has become one of the most sought-after brand activation assets in the world. Brands like Veuve Clicquot, Aperol, Fendi, Chandon, Christie Brinkley's Bellissima, and Häagen-Dazs have deployed these vehicles at flagship events, luxury hotels, and cultural moments worldwide. Now you can too — without buying one.
Trusted activation vehicle for · Luxury & Spirits · Fashion & Retail · Hospitality & Hotels · Entertainment
Station a Raise Your Glass vehicle at your property, venue, or retail location on an ongoing basis. Full custom branding. Fully maintained. Ready to serve your guests every day.
Seasonal · Annual · Multi-YearDeploy a fully wrapped, branded Ape at product launches, retail pop-ups, festivals, or experiential marketing events. We coordinate logistics — you own the moment.
Custom Wraps · Full BrandingDrive foot traffic and social media impressions with a sampling or product giveaway experience. Our vehicles stop people in their tracks — and keep them there.
Product Launches · RetailRecurring events, touring activations, or season-long sponsorships. We'll build a partnership around your calendar, your markets, and your brand objectives.
Multi-City · Recurring · TouringTransportation anywhere in the world can be arranged.
Tell us where you need us — and we'll figure out how to get there.
The Fleet
Every truck in our fleet is individually restored and equipped. Each one is a blank canvas for your brand — or a fully operational bar ready to roll.
Let's Work Together
Whether you're a brand looking for a long-term asset, a venue seeking a signature experience, or an agency planning an activation — we want to hear from you. Tell us what you're building and we'll tell you how we can be part of it.
